Customer-dominant logic : customer-dominant management as a new target in relationship marketing

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書誌事項

Customer-dominant logic : customer-dominant management as a new target in relationship marketing

Manfred Bruhn, Maxim Saleschus, Karsten Hadwich

Springer, [2024] , , c2024

タイトル別名

Customer-Dominant Logic

大学図書館所蔵 件 / 2

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注記

Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)

Includes bibliographical references

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