Fundamentals of marketing

Author(s)

• Baines, Paul

Bibliographic Information

Fundamentals of marketing

Paul Baines [and three others]

Oxford University Press, [2025] , , c2025

3rd edition

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other authors: Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

Previous edition: 2021

Includes bibliographical references and index

Details

• NCID: BD14341082
• ISBN:
  • 9780198910817
• LCCN: 2025930037
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxviii, 350 pages
• Size: 25 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • FREE : Marketing fast