Strategic marketing management

著者

• Chernev, Alexander

書誌事項

Strategic marketing management

Alexander Chernev

Cerebellum Press, 2025

11th edition

• paperback

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and indexes

• NII書誌ID(NCID): BD14578387
• ISBN:
  • 9781936572892
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: vi, 306 pages
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.802
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • FREE : Marketing -- Management fast
  • FREE : Marketing fast
  • LCSH : Strategic planning
  • FREE : Strategic planning fast