Agritourism marketing in Africa : exploring digital and social media strategy

Author(s)

• Nyagadza, Brighton
• Chigora, Farai
• Hassan, Azizul
• Bashar, Abu

Bibliographic Information

Agritourism marketing in Africa : exploring digital and social media strategy

Brighton Nyagadza [and three others] ,editors

Palgrave Macmillan, [2025] , , c2025

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

Other editors: Farai Chigora, Azizul Hassan, Abu Bashar

Details

• NCID: BD15010014
• ISBN:
  • 9783031786815
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xxvii, 323 pages
• Size: 22 cm
• Classification:
  • DC23 : 338.4763096
• Subject Headings:
  • LCSH : Agritourism -- Marketing -- Africa
  • LCSH : Internet marketing
  • LCSH : Social media -- Marketing