Research handbook on brand co-creation : theory, practice and ethical implications
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書誌事項
Research handbook on brand co-creation : theory, practice and ethical implications
Edward Elgar Publishing, 2023 , , c2022
- : paperback
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注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Other editors: Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
"Paperback edition 2023"--Title page verso
Includes bibliographical references and index