Research handbook on brand co-creation : theory, practice and ethical implications

著者

• Markovic, Stefan
• Gyrd-Jones, Richard
• Wallpach, Sylvia von
• Lindgreen, Adam

書誌事項

Research handbook on brand co-creation : theory, practice and ethical implications

edited by Stefan Markovic [and three others]

Edward Elgar Publishing, 2023 , , c2022

• : paperback

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other editors: Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen

"Paperback edition 2023"--Title page verso

Includes bibliographical references and index

• NII書誌ID(NCID): BD15026320
• ISBN:
  • 9781035323685
• LCCN: 2022931355
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham
• ページ数/冊数: xxxiii, 401 pages
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing -- Social aspects
  • LCSH : Branding (Marketing)