Foundations of consumer behavior : insights from cross-cultural contexts

Author(s)

• Bagozzi, Richard P.
• Yaprak, Attila

Bibliographic Information

Foundations of consumer behavior : insights from cross-cultural contexts

Richard P. Bagozzi, Attila Yaprak

（International marketing management research）

Palgrave Macmillan, [2025]

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

Details

• NCID: BD16834885
• ISBN:
  • 9783031931840
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xv, 234 pages
• Size: 22 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior -- Cross-cultural studies
• Parent Bibliography ID:
  • BB1445101X