Consumer behavior

Author(s)

• Schiffman, Leon G.
• Wisenblit, Joseph

Bibliographic Information

Consumer behavior

Leon G. Schiffman, Joe Wisenblit

Pearson, [2019] , , c2019

12th edition

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes indexes

• NCID: BD18867546
• ISBN:
  • 9780134734828
• LCCN: 2017037515
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxix, 478 pages
• Size: 29 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)