Marketing : an introduction
著者
書誌事項
Marketing : an introduction
Pearson, [2026] , , c2026
16th edition, global edition
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注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Previous edition: 2023
"Authorized adaptation from the United States edition, entitled Marketing: An Introduction, Sixteenth Edition, ISBN 978-0-135-34027-1, by Gary Armstrong, Philip Kotler, and Sridhar Balasubramanian, published by Pearson Education c2026."--Title page verso
Includes bibliographical references (pages 595-627) and indexes