Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip
• Balasubramanian, Sridhar

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler. Sridhar Balasubramanian

Pearson, [2026] , , c2026

16th edition, global edition

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Previous edition: 2023

"Authorized adaptation from the United States edition, entitled Marketing: An Introduction, Sixteenth Edition, ISBN 978-0-135-34027-1, by Gary Armstrong, Philip Kotler, and Sridhar Balasubramanian, published by Pearson Education c2026."--Title page verso

Includes bibliographical references (pages 595-627) and indexes

Details

• NCID: BD19744654
• ISBN:
  • 9781292753492
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, Essex
• Pages/Volumes: 642 pages
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • FREE : Marketing fast