Democratizing luxury : name brands, advertising, and consumption in modern Japan

著者

• Culver, Annika A.

書誌事項

Democratizing luxury : name brands, advertising, and consumption in modern Japan

Annika A. Culver

University of Hawaiʻi Press, 2024

• : paperback

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references (pages 357-378) and index

• NII書誌ID(NCID): BD19936950
• ISBN:
  • 9780824899141
• LCCN: 2023030766
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Honolulu
• ページ数/冊数: xvi, 395 pages
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.12.J3
  • DC23 : 658.800952
• 件名:
  • LCSH : Branding (Marketing) -- Japan -- History -- Case studies
  • LCSH : Marketing -- Japan -- History -- Case studies
  • LCSH : Advertising -- Japan -- History -- Case studies
  • LCSH : Consumers' preferences -- Japan -- History -- Case studies
  • LCSH : Women consumers -- Japan -- History -- Case studies