Marketing communications in tourism and hospitality

著者

書誌事項

Marketing communications in tourism and hospitality

Scott McCabe and Carol Zhang

Routledge, 2027

2nd edition

  • : pbk

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注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

"First edition published by Routledge 2012"--Title page verso

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