Marketing communications in tourism and hospitality

著者

• McCabe, Scott
• Zhang, Carol

書誌事項

Marketing communications in tourism and hospitality

Scott McCabe and Carol Zhang

Routledge, 2027

2nd edition

• : pbk

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

"First edition published by Routledge 2012"--Title page verso

• NII書誌ID(NCID): BD20177609
• ISBN:
  • 9781138679276
• LCCN: 2026011613
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xvi, 316 pages
• 大きさ: 25 cm
• 分類:
  • LCC : TX911.3.M3
• 件名:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Tourism -- Marketing
  • LCSH : Communication in marketing