Marketing and channel management for low brand equity firms : principles for financial success

Author(s)

    • Frazier, Gary L.

Bibliographic Information

Marketing and channel management for low brand equity firms : principles for financial success

Gary L. Frazier

(Management for professionals)

Springer, [2026]

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Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references

Related Books: 1-1 of 1

Details

  • NCID
    BD2072479X
  • ISBN
    • 9783032191113
  • Country Code
    sz
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cham
  • Pages/Volumes
    xv, 173 pages
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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