Marketing in the digital age : insights into consumer decisions, social influence, and responsible marketing

著者

• Jain, Varsha
• Heggde, Githa S.
• Belk, Russell W.
• Spais, George

書誌事項

Marketing in the digital age : insights into consumer decisions, social influence, and responsible marketing

Varsha Jain [and 3 others], editors

Palgrave Macmillan, [2026]

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other editors: Githa S. Heggde, Russell Belk, George Spais

Includes bibliographical references and index

• NII書誌ID(NCID): BD20830822
• ISBN:
  • 9789819565085
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: xxiv, 357 pages
• 大きさ: 22 cm
• 分類:
  • DC23 : 658.8
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Marketing