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  • The Limits of Attraction

    Shane Frederick, Leonard Lee, Ernest Baskin Journal of Marketing Research 51 (4), 487-507, 2014-08

    ...Such effects do not typically occur when consumers experience the product (e.g., taste a drink) or when even one of the product attributes is represented perceptually (e.g., differently priced hotel rooms...

    DOI Web Site Web Site 被引用文献1件

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