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volume editor, Christine Moorman ; contributors, Richard P. Bagozzi ... [et al.]
Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 1
: hb
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volume editor, Jerry C. Olson ; contributors, Gerald Zaltman, Rick Jacobs, Glenn L. Christensen
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 1
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ジェラルド・ザルトマン, ロバート・ダンカン, ジョニー・ホルベック著 ; 首藤禎史, 伊藤友章, 平安山英成訳
創成社 2012.5
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volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman
SAGE 2012 Legends in marketing . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8
: HB
所蔵館25館
Gerald Zaltman, Lindsay H. Zaltman
Harvard Business Press c2008
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ジェラルド・ザルトマン著 ; 藤川佳則, 阿久津聡訳
ダイヤモンド社 2005.2 Harvard business school press
所蔵館184館
Gerald Zaltman
Harvard Business School Press c2003
所蔵館42館
Kathryn A. Braun, Gerald Zaltman
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-109
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ビンセント P.バラッバ, ジェラルド・ザルトマン著 ; 小林住彦, 林真理訳
日本生産性本部 1997.5 第11刷
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日本生産性本部 1992.3
所蔵館120館
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-107
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Vincent P. Barabba and Gerald Zaltman
Harvard Business School Press c1991
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by Gerald Zaltman
Marketing Science Institute 1989 Report / Marketing Science Institute no. 89-107
所蔵館7館
C. Whan Park, Gerald Zaltman
Dryden Press c1987
: pbk.
edited by Russel W. Belk ... [et al.]
American Marketing Association c1987 Proceedings series / American Marketing Association
Gerald Zaltman, Robert Duncan, and Jonny Holbek
R.E. Krieger Pub. Co. 1984, c1973 Reprint ed.
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Melanie Wallendorf, Gerald Zaltman
J. Wiley c1984 2nd ed
: pbk
Gerald Zaltman, Melanie Wallendorf
Wiley c1983 2nd ed Wiley series in marketing
est.
Wiley c1979 Wiley series in marketing
Wiley c1979 Theories in marketing series