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volume editor, Christine Moorman ; contributors, Richard P. Bagozzi ... [et al.]
Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 1
: hb
Available at 8 libraries
volume editor, Jerry C. Olson ; contributors, Gerald Zaltman, Rick Jacobs, Glenn L. Christensen
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 1
Available at 1 libraries
ジェラルド・ザルトマン, ロバート・ダンカン, ジョニー・ホルベック著 ; 首藤禎史, 伊藤友章, 平安山英成訳
創成社 2012.5
Available at 76 libraries
volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman
SAGE 2012 Legends in marketing . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8
: HB
Available at 25 libraries
Gerald Zaltman, Lindsay H. Zaltman
Harvard Business Press c2008
Available at 22 libraries
ジェラルド・ザルトマン著 ; 藤川佳則, 阿久津聡訳
ダイヤモンド社 2005.2 Harvard business school press
Available at 184 libraries
Gerald Zaltman
Harvard Business School Press c2003
Available at 42 libraries
Kathryn A. Braun, Gerald Zaltman
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-109
Available at 2 libraries
ビンセント P.バラッバ, ジェラルド・ザルトマン著 ; 小林住彦, 林真理訳
日本生産性本部 1997.5 第11刷
Available at 26 libraries
日本生産性本部 1992.3
Available at 120 libraries
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-107
Available at 6 libraries
Vincent P. Barabba and Gerald Zaltman
Harvard Business School Press c1991
Available at 33 libraries
by Gerald Zaltman
Marketing Science Institute 1989 Report / Marketing Science Institute no. 89-107
Available at 7 libraries
C. Whan Park, Gerald Zaltman
Dryden Press c1987
: pbk.
edited by Russel W. Belk ... [et al.]
American Marketing Association c1987 Proceedings series / American Marketing Association
Gerald Zaltman, Robert Duncan, and Jonny Holbek
R.E. Krieger Pub. Co. 1984, c1973 Reprint ed.
Available at 3 libraries
Melanie Wallendorf, Gerald Zaltman
J. Wiley c1984 2nd ed
: pbk
Gerald Zaltman, Melanie Wallendorf
Wiley c1983 2nd ed Wiley series in marketing
est.
Wiley c1979 Wiley series in marketing
Wiley c1979 Theories in marketing series
