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project co-directors: Michael L. Ray, Scott Ward and Gerald Lesser
Marketing Science Institute 1973 Report / Marketing Science Institute no. 73-103
Available at 5 libraries
by Michael L. Ray
Marketing Science Institute] 1973 Report / Marketing Science Institute no. 73-112
Available at 10 libraries
by Michael L. Ray, Scott Ward, Jerome B. Reed
Marketing Science Institute [197-] Working paper , Preliminary research report
Available at 3 libraries
Marketing Science Institute [n.d.]
Available at 4 libraries
