1984 AMA Winter Educators' Conference : scientific method in marketing

Author(s)

• AMA Winter Educators' Conference
• Anderson, Paul F.
• Ryan, Michael J.
• American Marketing Association. Educators' Conference

Bibliographic Information

1984 AMA Winter Educators' Conference : scientific method in marketing

edited by Paul F. Anderson and Michael J. Ryan

（Proceedings series / American Marketing Association）

American Marketing Association, 1984

• pbk.

Note

Includes bibliographies

Details

• NCID: BA07089811
• ISBN:
  • 0877571708
• LCCN: 84010989
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xi, 299 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA01253220