Marketing management cases : planning and executing marketing strategy

Author(s)

• Weilbacher, William M.

Bibliographic Information

Marketing management cases : planning and executing marketing strategy

William M. Weilbacher

Macmillan, c1980

3rd ed

Note

Includes index

Details

• NCID: BA10444729
• ISBN:
  • 0024250708
• LCCN: 79010838
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 386 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies