The Barclays guide to buying and selling for the small business
著者
書誌事項
The Barclays guide to buying and selling for the small business
（Barclays small business series）
B. Blackwell, 1991
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内容説明・目次
内容説明
As small businesses take many "buying" decisions in the early stages from acquiring premises, equipment and services to the products they may be retailing. All small businesses are involved in selling some product or service. This practical guide will help you get the best out of all your trading decisions. It covers deciding what you really need to acquire before you buy; how to choose the best suppliers; negotiating and closing deals; and profiling your customers and finding the right marketing strategy to target them. The book includes a useful list of bodies such as Enterprise Agencies which offer support to small businesses. Each section ends with checklists to help you ensure you have thought of everything before you proceed.
目次
- Buying - deciding what you need
- buying - who can supply it
- buying - how do you buy?
- buying - completing the deal
- strategic marketing
- selling - what products and services
- selling - selecting customers
- selling - skills, methods and management
- buying and selling - successful negotiating. Appendix: where to get help.
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