Attitude research plays for high stakes

著者

• Attitude Research Conference
• Maloney, John Clement
• Silverman, Bernard
• American Marketing Society

書誌事項

Attitude research plays for high stakes

edited by John C. Maloney Bernard Silverman

（Proceedings series / American Marketing Association）

University Microfilms International, 1979

注記

Includes bibliographies

Facsim. of: Chicago, Ill. : American Marketing Association, 1979

詳細情報

• NII書誌ID(NCID): BA17075799
• LCCN: 78014033
• 出版国コード: us
• タイトル言語コード: eng
• 出版地: Ann Arbor, MI
• ページ数/冊数: vii, 279 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.2
  • DC : 658.8/34
• 件名:
  • LCSH : Attitude (Psychology) -- Testing -- Congresses
  • LCSH : Marketing research -- Congresses
  • LCSH : Consumers -- Attitudes -- Congresses
• 親書誌ID:
  • BA01253220