International marketing

Author(s)

• Hess, John Milton
• Cateora, Philip R.
• La Londe, Bernard J.

Bibliographic Information

International marketing

by John M. Hess and Philip R. Cateora ; with the collaboration of Bernard J. La Londe

R.D. Irwin, 1966

Note

Includes bibliographical references (p. 641-651) and index

Details

• NCID: BA18593868
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 670 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises