Business today
著者
書誌事項
Business today
McGraw-Hill, c1993
7th ed
- International ed
大学図書館所蔵 件 / 全12件
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注記
Rev. ed. of: Business today / David J. Rachman. 6th ed. c1989
Includes bibliographical references and indexes
内容説明・目次
内容説明
This revision brings this survey of the various careers and disciplines within the field of business through the 90s and beyond. It covers such topics of recent interest as ethics and corporate social responsibility, multicultural management, global marketing and quality.
目次
- Fondations of American business
- forms of business enterprise
- small business, new ventures and franchises
- ethical and social responsibilities of business
- international business
- the fundamentals of management
- organizing for business
- the production of goods and services
- human relations
- human resource management
- union-management relations
- marketing and consumer behaviour
- product and pricing decisions
- distribution
- promotion
- computers and information technology
- accounting
- money and banking
- financial management
- government relations and business law
- risk management and insurance. Appendices: careers in business
- research, statistical analysis and reports.
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