Pricing : making profitable decisions
著者
書誌事項
Pricing : making profitable decisions
（McGraw-Hill series in marketing）
McGraw-Hill Pub. Co., c1990
2nd ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints
目次
Part I: Introduction. Part II: Prices and Demand. Part III: Determining Relevant Costs for Pricing. Part IV: Developing Pricing Strategies. Part V: Administering the Pricing Function. Part VI: Special Topics on Pricing. Part VII: Recommendations.
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