Strategic management cases
著者
書誌事項
Strategic management cases
（The Series in management）
Wadsworth Pub. Co., c1993
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注記
Includes bibliographical references
内容説明・目次
内容説明
This book contains over 20 contemporary strategic management cases featuring a variety of organizations undergoing strategic changes. The cases, many from the 1990s, involve a range of organizations, from small businesses such as Yeast West Bakery to large, well-known companies such as GM Allison Japan Ltd, Sun Microsystems, Eastman Kodak Company, The Swatch, Carnival Cruise Lines, Liz Claiborne and United Airlines. The cases have been peer-reviewed by members of North America Case Research Association (NACRA) which requires documentation of case sources and enforces standards for case research.
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