@book{ BA25558506,
  author    = "Samways, Alec and Whittome, Kate and Financial Times Business Information Ltd",
  title     = "UK brand strategies : facing the competitive challenge",
  publisher = "Financial Times Business Information",
  year      = "1994",
  series    = "A Financial Times management report",
  number    = "",
  URL       = "https://ci.nii.ac.jp/ncid/BA25558506"
}