UK brand strategies : facing the competitive challenge

Author(s)

• Samways, Alec
• Whittome, Kate
• Financial Times Business Information Ltd

Bibliographic Information

UK brand strategies : facing the competitive challenge

Alec Samways, Kate Whittome

（A Financial Times management report）

Financial Times Business Information, c1994

Details

• NCID: BA25558506
• ISBN:
  • 185334219X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 142 p.
• Size: 30 cm
• Classification:
  • DC20 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Great Britain -- Marketing -- Management
  • LCSH : Product management -- Great Britain
  • LCSH : Market surveys -- Great Britain
• Parent Bibliography ID:
  • BA10365360