Real time : preparing for the age of the never satisfied customer
著者
書誌事項
Real time : preparing for the age of the never satisfied customer
Harvard Business School Press, c1997
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注記
Includes bibliographical references (p. 183-187) and index
内容説明・目次
内容説明
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.
目次
- The collapse of time and space
- keeping real time
- perpetual motion bits and bytes
- the never satisfied customer
- what is the message when the medium is everywhere?
- brand new brand
- the real time corporation
- continuous discontinuous change
- preparing for the eventuality of everything.
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