TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
ET  - 4th ed
PB  - Irwin
PY  - 1997
T2  - The Irwin series in marketing
EP  - xi, 211, 8 p.
UR  - https://ci.nii.ac.jp/ncid/BA33791346
SN  - 0256214425
ER  -