著者
書誌事項
Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill
- タイトル別名
-
The Irwin/McGraw-Hill series in marketing
The McGraw-Hill/Irwin series in marketing
Series in marketing McGraw-Hill/Irwin
この図書・雑誌をさがす
-
21
- Analysis for marketing planning
-
Donald R. Lehmann, Russell S. Winer
McGraw-Hill/Irwin 2005 6th ed. International ed Irwin/McGraw-Hill series in marketing
所蔵館4館
-
22
- Marketing management : text and cases
-
Rajiv Lal, John A. Quelch, V. Kasturi Rangan
McGraw-Hill/Irwin c2005 Irwin/McGraw-Hill series in marketing
pbk.
所蔵館10館
-
23
- Consumer behavior and marketing strategy
-
J. Paul Peter, Jerry C. Olson
McGraw-Hill c2005 7th ed., International ed Irwin/McGraw-Hill series in marketing
: pbk
所蔵館14館
-
24
- Marketing management : a strategic, decision-making approach
-
John W. Mullins ... [et al.]
McGraw-Hill c2005 5th ed Irwin/McGraw-Hill series in marketing , McGraw-Hill higher education
所蔵館5館
-
25
- International marketing
-
Philip R. Cateora, John L. Graham
McGraw-Hill/Irwin c2005 12th ed Irwin/McGraw-Hill series in marketing
: international ed
所蔵館11館
-
26
- Consumers
-
Eric Arnould, Linda Price, George Zinkhan
McGraw-Hill/Irwin c2004 2nd ed Irwin/McGraw-Hill series in marketing
所蔵館1館
-
27
- Advertising and promotion : an integrated marketing communications perspective
-
George E. Belch & Michael A. Belch
McGraw-Hill/Irwin c2004 6th ed Irwin/McGraw-Hill series in marketing
所蔵館1館
-
28
- Analysis for marketing planning
-
Donald R. Lehmann, Russell S. Winer
McGraw-Hill/Irvin 2004, c2005 6th ed Irwin/McGraw-Hill series in marketing
alk. paper
所蔵館1館
-
29
- Consumers
-
Eric Arnould, Linda Price, George Zinkhan
McGraw-Hill/Irwin c2004 2nd ed., international ed. Irwin/McGraw-Hill series in marketing
: pbk
所蔵館2館
-
30
- The survey research handbook
-
Pamela L. Alreck, Robert B. Settle
McGraw-Hill/Irwin c2004 3rd ed Irwin/McGraw-Hill series in marketing
所蔵館4館
-
31
- Marketing management : knowledge and skills
-
J. Paul Peter, James H. Donnelly, Jr
McGraw-Hill/Irwin c2004 7th ed Irwin/McGraw-Hill series in marketing
所蔵館2館
-
32
- Contemporary advertising
-
William F. Arens
McGraw-Hill/Irwin c2004 9th ed Irwin/McGraw-Hill series in marketing
alk. paper , international : alk. paper
所蔵館5館
-
33
- Advertising and promotion : an integrated marketing communications perspective
-
George E. Belch & Michael A. Belch
McGraw-Hill/Irwin c2004 6th ed Irwin/McGraw-Hill series in marketing
所蔵館6館
-
34
- Retailing management
-
Michael Levy, Barton A. Weitz
McGraw-Hill/Irwin c2004 5th ed., international ed Irwin/McGraw-Hill series in marketing
所蔵館3館
-
35
- Consumer behavior : building marketing strategy
-
Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch
McGraw-Hill/Irwin 2004 9th ed., international ed Irwin/McGraw-Hill series in marketing
所蔵館8館
-
36
- Advertising and promotion : an integrated marketing communications perspective
-
George E. Belch & Michael A. Belch
McGraw-Hill/Irwin c2004 6th ed Irwin/McGraw-Hill series in marketing
: international ed
所蔵館3館
-
37
- Marketing : principles & perspectives
-
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
McGraw-Hill/Irwin c2004 4th ed Irwin/McGraw-Hill series in marketing
所蔵館6館
-
38
- Selling : building partnerships
-
Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr
McGraw-Hill/Irwin c2004 5th ed Irwin/McGraw-Hill series in marketing
: International ed
所蔵館5館
-
39
- Which ad pulled best? : 40 case histories on how to write and design ads that work
-
Scott C. Purvis, Philip Ward Burton
McGraw-Hill/Irwin c2003 9th ed Irwin/McGraw-Hill series in marketing
所蔵館2館
-
40
- Churchill/Ford/Walker's sales force management
-
Mark W. Johnston, Greg W. Marshall
McGraw-Hill/Irwin c2003 7th ed, international ed. Irwin/McGraw-Hill series in marketing
所蔵館1館
