What is strategy, and does it matter?
著者
書誌事項
What is strategy, and does it matter?
Thomson Learning, 2001
2nd ed
大学図書館所蔵 件 / 全14件
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注記
Includes bibliographical references and index
ISBN:9781861523778: Published by South-Western Cengage Learning
内容説明・目次
内容説明
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness sectors.
目次
1. What is Strategy and Does it Matter.
2. Theories of Strategy.
3. Strategic Leadership.
4. Strategic Choice.
5. Growth Strategies.
6. Managing Strategy.
7. Does it Matter?
Notes.
References.
Index.
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