Exploring corporate strategy

著者

• Johnson, Gerry
• Scholes, Kevan

書誌事項

Exploring corporate strategy

Gerry Johnson, Kevan Scholes

Prentice Hall Europe, 1999

5th ed

• : text

注記

Previous ed.: London : Prentice Hall, 1997

Includes bibliographical references and indexes

内容説明・目次

内容説明

The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).

目次

PART I: AN INTRODUCTION 1. Corporate Strategy: An Introduction. 2. Strategic Management in Practice. PART II: STRATEGIC ANALYSIS 3. Analysing the Environment. 4. Resources, Competences, and Strategic Capability. 5. Stakeholder Expectations and Organisational Purposes. PART III: STRATEGIC CHOICE 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection. 9. Organisation Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA56037304
• ISBN:
  • 0130807397
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; Tokyo
• ページ数/冊数: xxvi, 560 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD30.28
  • DC21 : 658.4/012
• 件名:
  • LCSH : Business planning
  • LCSH : Strategic planning