Mass media research : an introduction
著者
書誌事項
Mass media research : an introduction
（The Wadsworth series in mass communication and journalism）
Thomson, Wadsworth, c2006
8th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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