Communication of innovations : a journey with Ev Rogers

著者

書誌事項

Communication of innovations : a journey with Ev Rogers

edited by Arvind Singhal, James W. Dearing

Sage Publications, 2006

  • : pbk.

大学図書館所蔵 件 / 全9件

この図書・雑誌をさがす

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931-2004), a pioneering and distinguished teacher- scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.

目次

Foreword - Peter Clarke Preface Communication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind Singhal Revisiting Diffusion Theory - James W Dearing and Gary Meyer Communication Network Analysis and the Diffusion of Innovations - Thomas W Valente Innovation as a Knowledge Generation and Transfer Process - Dorothy A Leonard On Integrating Social Cognitive and Social Diffusion Theories - Albert Bandura Social Marketing and the Broadening of Marketing Movement - Philip Kotler Communication and Social Change in Developing Countries - Srinivas Melkote Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny Adhikarya Entertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana Elias Everett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-Rogers Indexes

「Nielsen BookData」 より

詳細情報

ページトップへ