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書誌事項
Foundations and trends [R] in marketing
now Publishers
- タイトル別名
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Foundations and trends in marketing
FnT MKT
この図書・雑誌をさがす
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21
- The information-economics perspective on brand equity
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Tülin Erdem, Joffre Swait
now Publishers c2016 Foundations and trends [R] in marketing 10:1
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22
- Experimental economics in marketing
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Ernan Haruvy
now Publishers c2016 Foundations and trends [R] in marketing 9:4
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23
- Marketing dynamics : a primer on estimation and control
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Prasad A. Naik
now Publishers c2015 Foundations and trends [R] in marketing 9:3
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24
- Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
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Dawn Iacobucci ... [et al.]
now Publishers c2015 Foundations and trends [R] in marketing 9:2
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25
- Persistent preferences in market place choices : brand loyalty, choice inertia, and something in between
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A.V. Muthukrishnan
now Publishers c2015 Foundations and trends [R] in marketing 9:1
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26
- Revenue management : advanced strategies and tools to enhance firm profitability
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Sheryl E. Kimes, Jochen Wirtz
now Publishers c2015 Foundations and trends [R] in marketing 8:1
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27
- The emotional shopper : assessing the effectiveness of retail therapy
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Leonard Lee
now Publishers c2015 Foundations and trends [R] in marketing 8:2
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28
- Strategic marketing for the C-suite : a review of the research literature and its relevance to senior executives
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David Midgley
now Publishers c2015 Foundations and trends [R] in marketing 8:3-4
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29
- Consumer financial behavior
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W. Fred van Raaij
now Publishers c2014 Foundations and trends [R] in marketing 7:4
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30
- Consumers' purchase intentions and their behavior
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Vicki Morwitz
now Publishers c2014 Foundations and trends [R] in marketing 7:3
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31
- Culture and consumer behavior
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Chi-yue Chiu ... [et al.]
now Publishers c2014 Foundations and trends [R] in marketing 7:2
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32
- The competition between national brands and store brands : models, insights, implications, and future research directions
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Raj Sethuraman, Jagmohan Raju
now Publishers c2013 Foundations and trends [R] in marketing 7:1
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33
- Mission, money, merit : using the portfolio approach to drive nonprofit performance
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Kersti Krug, Charles B. Weinberg
now Publishers c2012 Foundations and trends [R] in marketing 6:3-4
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34
- Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency
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Alvin J. Silk
now Publishers c2012 Foundations and trends [R] in marketing 6:2
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35
- Product assortment and consumer choice : an interdisciplinary review
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Alexander Chernev
now Publishers c2012 Foundations and trends [R] in marketing 6:1
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36
- Is food marketing making us fat? : a multi-disciplinary review
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Pierre Chandon, Brian Wansink
now Publishers c2011 Foundations and trends [R] in marketing 5:3
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37
- Loyalty programs : generalizations on their adoption, effectiveness and design
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Tammo H.A. Bijmolt, Matilda Dorotic, Peter C. Verhoef
now Publishers c2011 Foundations and trends [R] in marketing 5:4
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38
- Experience marketing : concepts, frameworks and consumer insights
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Bernd Schmitt
now Publishers c2011 Foundations and trends [R] in marketing 5:2
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39
- Marketing expenditures and word-of-mouth communication : complements or substitutes?
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Guillermo Armelini, Julian Villanueva
now Publishers c2010 Foundations and trends [R] in marketing 5:1
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40
- Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems
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Gerrit H. van Bruggen, Berend Wierenga
now Publishers c2010 Foundations and trends [R] in marketing 4:4
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