著者
書誌事項
Foundations and trends [R] in marketing
now Publishers
- タイトル別名
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Foundations and trends in marketing
FnT MKT
この図書・雑誌をさがす
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41
- Market response and marketing mix models : trends and research opportunities
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Douglas Bowman, Hubert Gatignon
now Publishers c2010 Foundations and trends [R] in marketing 4:3
所蔵館3館
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42
- Marketing and innovation management : an integrated perspective
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Elie Ofek, Olivier Toubia
now Publishers c2010 Foundations and trends [R] in marketing 4:2
所蔵館2館
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43
- Internet auctions
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Ernan Haruvy, Peter T.L. Popkowski Leszczyc
now Publishers c2010 Foundations and trends [R] in marketing 4:1
所蔵館2館
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44
- Promotion dynamics
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Scott A. Neslin, Harald J. van Heerde
now Publishers c2009 Foundations and trends [R] in marketing 3:4
所蔵館1館
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45
- The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?
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Priya Raghubir, Tyzoon T. Tyebjee, Ying-Ching Lin
now Publishers c2009 Foundations and trends [R] in marketing 3:3
所蔵館1館
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46
- Sponsored search auctions : research opportunities in marketing
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Song Yao, Carl F. Mela
now Publishers c2009 Foundations and trends [R] in marketing 3:2
所蔵館1館
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47
- Consumer search behavior and its effect on markets
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Brian T. Ratchford
now Publishers c2009 Foundations and trends [R] in marketing 3:1
所蔵館2館
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48
- Playing the changes on the jazz metaphor
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Morris B. Holbrook
now Publishers c2008 Foundations and trends [R] in marketing 2:3-4
所蔵館1館
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49
- Eye tracking for visual marketing
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Michel Wedel, Rik Pieters
now Publishers c2008 Foundations and trends [R] in marketing 1:4
所蔵館2館
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50
- Brand attachment : constructs, consequences, and causes
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C. Whan Park, Deborah J. MacInnis, Joseph Priester
now Publishers c2008 Foundations and trends [R] in marketing 1:3
所蔵館2館
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51
- Customer lifetime value -- the path to profitability
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V. Kumar
now Publishers c2008 Foundations and trends [R] in marketing 2:1
所蔵館2館
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52
- Choice models in marketing : economic assumptions, challenges and trends
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Sandeep R. Chandukala ... [et al.]
now Publishers c2008 Foundations and trends [R] in marketing 2:2
: pbk
所蔵館5館
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53
- Customer equity : measurement, management and research opportunities
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Julian Villanueva, Dominique M. Hanssens
now Publishers c2007 Foundations and trends [R] in marketing 1:1
: pbk
所蔵館3館
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54
- Understanding hope and its implications for consumer behavior : I hope, therefore I consume
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Deborah J. MacInnis, Hae Eun Chun
now Publishers c2007 Foundations and trends [R] in marketing 1:2
所蔵館3館
