@book{ BA91339946,
  author    = "Kotler, Philip and Keller, Kevin Lane and 盧, 泰宏 and 高, 辉",
  title     = "营销管理",
  publisher = "中国人民大学出版社",
  year      = "2009",
  series    = "工商管理经典译丛 = Business administration classics",
  number    = "",
  URL       = "https://ci.nii.ac.jp/ncid/BA91339946"
}