Basic marketing research
Author(s)
Bibliographic Information
Basic marketing research
South-Western, Cengage Learning, c2010
7th ed
- : student ed. pkg
Available at / 7 libraries
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National Graduate Institute for Policy Studies Library (GRIPS Library)
: student ed. pkg675.2||C6701181046
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Note
"Student edition pkg ISBN 13: 9781439041390"--T.p. verso
Accompanied by 2 Qualtrics printed access cards
Includes bibliographical references and index
Description and Table of Contents
Description
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
by "Nielsen BookData"
