TY  - BOOK
AU  - London, Ted
AU  - Hart, Stuart L.
TI  - Next generation business strategies for the base of the pyramid : new approaches for building mutual value
PB  - FT Press
PY  - 2011
EP  - xxxvii, 249 p.
UR  - https://ci.nii.ac.jp/ncid/BB05420321
SN  - 9780137047895
ER  -