Research methodology : conjoint analysis, multidimensional scaling, and related techniques

Author(s)

• Malhotra, Naresh K.
• Sheth, Jagdish N.
• Agarwal, James
• DeSarbo, Wayne S.

Bibliographic Information

Research methodology : conjoint analysis, multidimensional scaling, and related techniques

volume editor, James Agarwal ; contributors, Wayne S. DeSarbo ... [et al.]

（Legends in marketing, . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2011

• : hb

Note

ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176

Includes bibliographical references

Details

• NCID: BB06818775
• LCCN: 2011026488
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; New Delhi
• Pages/Volumes: lii, 269 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Malhotra, Naresh K
  • LCSH : Marketing research
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB02660500