Marketing across cultures

Author(s)

• Usunier, Jean-Claude
• Lee, Julie

Bibliographic Information

Marketing across cultures

Jean-Claude Usunier, Julie Anne Lee

Pearson, 2013

6th ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB12642163
• ISBN:
  • 9780273757733
• LCCN: 2012030139
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow ; Tokyo
• Pages/Volumes: xviii, 478 p.
• Size: 25 cm
• Classification:
  • LCC : HF1416
  • DC23 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing -- Social aspects
  • LCSH : International business enterprises -- Social aspects
  • LCSH : Intercultural communication
  • LCSH : Marketing -- Cross-cultural studies