Fundamentals of strategy

著者

書誌事項

Fundamentals of strategy

Gerry Johnson, Richard Whittington, Kevan Scholes

Financial Times/Prentice Hall, an imprint of Pearson, 2012

2nd ed

  • : pbk

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内容説明・目次

内容説明

Were you looking for the book with access to MyStrategyLab? This product is the book alone, and does NOT come with access to MyStrategyLab. Buy Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation (ISBN 9780273757337) if you need access to the MyStrategyLab as well, and save money on this brilliant resource. Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

目次

1 Introducing strategy 2 The environment 3 Strategic capabilities 4 Strategic purpose 5 Business strategy 6 Corporate strategy and diversification 7 International strategy 8 Innovation strategies 9 Mergers, acquisitions and alliances 10 Strategy in action Appendices Glossary Index

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