Fundamentals of strategy
著者
書誌事項
Fundamentals of strategy
Financial Times/Prentice Hall, an imprint of Pearson, 2012
2nd ed
- : pbk
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内容説明・目次
内容説明
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Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.
目次
1 Introducing strategy
2 The environment
3 Strategic capabilities
4 Strategic purpose
5 Business strategy
6 Corporate strategy and diversification
7 International strategy
8 Innovation strategies
9 Mergers, acquisitions and alliances
10 Strategy in action
Appendices
Glossary
Index
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