Dynamic competitive strategy : turning strategy upside down
著者
書誌事項
Dynamic competitive strategy : turning strategy upside down
（A Gower book）
Routledge, 2018
- : hbk
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注記
Includes bibliographical references (p. [274]-275) and index
内容説明・目次
内容説明
Dynamic Competitive Strategy by best -selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.
He shows us refreshing and challenging ways of developing strategy, including:
Agile approaches to Strategy and Planning
The art of the Cunning Plan -with 101 ways of being innovative
The alien approach: how might an alien see your industry and business?
A whole new set of dynamic strategy tools
Scenario storytelling and the art of mental time travel
How emotional value can leverage competitive advantag
Dynamic stakeholder analysis and influencing
He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the
infamous honey badger and others from everyday life.
This book provides an overall theory and a wealth of practical guidance
based on 30 years of Strategy Consulting and Management Research and
Teaching that will transform your thinking about strategy. Tony truly "turns
strategy upside down," as he does on the cover.
目次
Chapter 1 - Introduction: What is this Book About? Chapter 2 - From Strategic Planning to Agile Strategic Thinking, Chapter 3 - From Average to Cunning to Stunning, Chapter 4 - The "Cunning" Checklists, Chapter 5 - From Static to Dynamic Competitive Strategy, Chapter 6 - The Art of Alien Thinking, Chapter 7 - From Projections to Scenario Story-Telling, Chapter 8 - Emotional Value: the Key to Competitive Advantage, Chapter 9 - Case Study -Dyson Appliances, Chapter 10 - Cunning Influencing Strategies, Chapter 11 - Dynamic Strategic Planning and Influencing, Chapter 12 - Lessons and Conclusions: Having a Cunning Plan Everyday- Strategic Thinking in Everyday Life
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