Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

著者

• Mizik, Natalie
• Hanssens, Dominique M.

書誌事項

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

edited by Natalie Mizik, Dominique M. Hanssens

Edward Elgar, c2018

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB25903634
• ISBN:
  • 9781784716745
• LCCN: 2017950469
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham
• ページ数/冊数: xxvi, 688 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.83
• 件名:
  • LCSH : Marketing research