Entertainment marketing
著者
書誌事項
Entertainment marketing
（Foundations and trends [R] in marketing, 10:4）
now Publishers, c2017
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 97-122)
内容説明・目次
内容説明
Generating more than Dollar 2 trillion worldwide, entertainment encompasses numerous industries, such as the motion picture, publishing, music, sports, broadcasting, gaming, event, and tourism. It is rapidly growing and waging an enormous impact on the global economy, culture, and consumer well-being. It also serves as an essential platform for advertisers, relaying brand messages to entertainment audiences via advertising, sponsorship, and other forms of branded entertainment. The distinct properties of entertainment, such as its experiential nature, short lifecycle, integration with human talents, sequential distribution, and complementary consumption with technology hardware, entail unique challenges to executives and academics. Entertainment Marketing delineates a general framework of entertainment marketing and synthesizes the relevant studies that address some of these challenges. It concludes by inviting continued research on the intriguing and rapidly changing entertainment and media landscape.
目次
Overview of the Entertainment Industry. Conceptual Framework and Modeling Framework. Entertainment Product. Entertainment Promotion. Entertainment Distribution. Entertainment Pricing. Talent Management. Two-sided Market. Consumer Experience. Piracy and Other Ethical Topics. Conclusion. References.
「Nielsen BookData」 より
