From doubt to functionality : an imagery story
著者
書誌事項
From doubt to functionality : an imagery story
（Foundations and trends [R] in marketing, 11:2）
now Publishers, c2018
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注記
Includes bibliographical references (p. 61-77)
内容説明・目次
内容説明
From Doubt to Functionality provides a systematic approach to address the role imagery plays in guiding consumer behavior. First, it makes sense to consider the conditions that elicit imagery, then to examine how people use it, and finally to explore avenues whereby this use of imagery can help to understand a host of consumption related phenomena.
The objective of this monograph is to provide an integrative framework for looking at conditions that elicit imagery and its many effects.
目次
1. What is Imagery? Definitions and Clarification of Key Terms
2. A Historical Perspective
3. What Elicits Imagery
4. Dynamic Aspects of Imagery
5. Possible Mechanisms by which Imagery Might Impact Judgments and Behavior
6. Using Imagery in the Service of ""Something""
7. Concluding Remarks: From Doubt to Functionality
Acknowledgments
References
「Nielsen BookData」 より
