Understanding complexity, transforming the marketplace

Author(s)

    • American Marketing Association
    • Lam, Son K
    • Giesler, Marku
    • Luo, Xueming

Bibliographic Information

Understanding complexity, transforming the marketplace

Son K. Lam, Markus Giesler, Xueming Luo

（AMA educators' proceedings, [2019,] v. 30 . Winter marketing academic conference ; 2019）

American Marketing Association, 2019

[CD-ROM版]

  • 2019, v. 30

Computer File（Optical Disc）

Available at  / 1 libraries

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Title from disc label

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Details

  • NCID
    BB28924619
  • ISBN
    • 9781510885615
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Austin
  • Pages/Volumes
    CD-ROM
  • Size
    4 3/4 in
  • Parent Bibliography ID
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