@book{ BC15688306,
  author    = "Katz, Helen E.",
  title     = "The media handbook : a complete guide to advertising media selection, planning, research, and buying",
  publisher = "Routledge",
  year      = "2022",
  edition   = "8th ed",
  series    = "Communication series / Jennings Bryant, Dolf Zillmann, general editors",
  number    = "",
  URL       = "https://ci.nii.ac.jp/ncid/BC15688306"
}