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Lou E. Pelton, David Strutton, James R. Lumpkin
McGraw-Hill/Irwin c2002 2nd ed Irwin/McGraw-Hill series in marketing
Available at 11 libraries
McGraw-Hill/Irwin c2002 2nd ed., international ed Irwin/McGraw-Hill series in marketing
Irwin 1997
Available at 12 libraries
James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko
Quorum Books 1989
Available at 18 libraries
